The Dos and Don’ts of Using Communication Icons in Your Comms Plan

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Communication Icons have become an increasingly popular and effective tool in today’s world of digital communication. Used properly, they can add a fun and engaging element to your comms plan, making it more visually appealing and increasing the likelihood of your message being understood and remembered. However, there are certain dos and don’ts to keep in mind when incorporating communication icons into your communication strategy.


1. Choose icons that are relevant to your message: When selecting communication icons to include in your comms plan, make sure that they are relevant to the content you are sharing. Icons should be used to amplify your message, not distract from it. For example, if you are sharing information about a new product launch, use icons that represent innovation, technology, or growth.

2. Use icons to enhance understanding: Communication icons should be used to help communicate your message more effectively. They can be particularly helpful when trying to convey complex ideas or concepts in a simple and easy-to-understand way. For instance, using a thumbs-up icon to indicate approval or a stop sign icon to indicate something that should be avoided.

3. Keep it simple: While it can be tempting to use a wide variety of communication icons to make your comms plan more visually appealing, it’s important to keep things simple. Overloading your communication with icons can be overwhelming and confusing for your audience. Stick to a few key icons that best represent your message and use them strategically.


1. Don’t use icons that are ambiguous or confusing: When selecting communication icons, make sure they are clear and easily recognizable. Avoid using icons that could be interpreted in multiple ways or may be confusing to your audience. For example, using a clock icon to represent time is clear, while using a clock icon with an arrow circling around it could be confusing.

2. Don’t overuse communication icons: While communication icons can be a great addition to your comms plan, using them excessively can have the opposite effect and detract from your message. Instead, use icons sparingly to highlight key points or add visual interest to your communication.

3. Don’t ignore accessibility considerations: When incorporating communication icons into your comms plan, it’s important to consider accessibility. Make sure the icons you use are easily visible and legible for all audiences, including those with visual impairments. Additionally, provide alternative text descriptions for icons to ensure that everyone can understand and engage with your message.

In conclusion, communication icons can be a powerful tool in your comms plan when used effectively. By following these dos and don’ts, you can ensure that your communication icons enhance your message and resonate with your audience. So, next time you’re crafting your comms plan, consider incorporating communication icons to elevate your communication strategy.

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